Annual report design

The annual report of the company is not only a reflection of commercial information and company performance data for a certain period, but also a great way to present your brand and strengthen its positive image. Despite the fact that the annual report most often contains documentary data, you should not treat it only as a boring and uninteresting one. After all, the annual report, with its creative design, can significantly help in promoting your brand. The annual report design made by professionals  will help you with this.

Annual report design

The annual report of the company is not only a reflection of commercial information and company performance data for a certain period. But it`s also a great way to present your brand and strengthen its positive image. Despite the fact that the annual report most often contains documentary data, you should not treat it only as a boring and uninteresting one. After all, the annual report, with its creative design, can significantly help in promoting your brand. The annual report design made by professionals will help you with this.

Steps of creating

The components of the development of an annual report include several steps. First of all, the analysis of documentary data is carried out — information that must necessarily be reflected in the publication. This may include, for example, financial statements, current information about the company, data on social responsibility and social activities of the company. The next step is the creation of a concept — the main idea or a storyline of a report. Variations of concepts, levels of ideas can be varied and depend on the purpose of the report. As a rule, large companies can afford an extraordinary submission of the annual report. The main goal that is pursued in developing a non-standard solution is to convey complex information in a simple language. This increases the likelihood of a correct understanding of the information by the target audience. Design and layout is the next step in the development of the annual report. The development is similar to the design of any advertising and image corporate publication. But it has its own peculiarities in the form of a material presentation structure. You can define this type of publication in the category of advertising and informational corporate brochures with a branding component. This is a complex material consisting of several blocks of information, filed in a logical sequence. Complex information is drawn up in the form of understandable flowcharts, graphs and tables. As a result of such processing, information is converted into graphics, read with a greater degree of understanding and with a higher speed of perception. The printed layout of a multi-page publication involves one of the types of assembly of the finished product: stitching, gluing or hardcover.

Importance of a corporate annual report design

The annual report in the original printing version, based on the creative idea, serves the company not only as an advertising and information medium. But it also determines the status of the organization, the level of its corporate culture. For large enterprises, well designed annual reports are a must. In this case, the report is an image carrier representing the organization’s brand. The publication form of such materials says a lot about the status of the company. We are committed to creating a modern annual report design, as we understand that this is a very important step. At Yarus, our designers use all the technical means to implement your idea. The annual report will summarize your company’s achievements and challenges for the future. The development of the annual report design in our company will help you to present your company to business partners.
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