Corporate identity design

Corporate identity is a combination of graphic, stylistic and color solutions that are designed to separate and distinguish your company or brand from many competitors. They should form a visual connection in the consumer or customer with the services or goods that your company provides. Correctly chosen corporate identity will help arouse positive emotions among customers, which in the future they will associate with your product.

Corporate identity design

Corporate identity is a combination of graphic, stylistic and color solutions. It will help you to separate and distinguish your company or brand from many competitors. Also, it should form a visual connection between the consumer and the services that your company provides. A correctly chosen corporate identity will create positive emotions among your customers. And in the future they will associate this emotions with your product.

What is the main tasks of it?

In fact, the main task of a corporate identity is to form of a holistic and logical image. It will combine the name, positioning, strategy and essence of the brand. Corporate identity design is one of the tools that help in solving the problems of the brand itself. Clearly, the individual style of the company plays a large role in its differentiation. The business identity design must be original and easy to read. Thereby, the target consumer can easily see the benefits of the product. It is also important to maintain a positive image with the help of an corporate branding design. At the same time, the values of the consumer and the company must coincide. Because it is the key condition for creating a favorable impression.

How to create of a corporate branding design

To imagine the process of creating a corporate identity, you need to disassemble each of its stages. First of all, our designers will develope the brand concept. It is which formulates the general idea of the company, its character and uniqueness. Secondly, its important to form the image of the target consumer. Thirdly, analyze the main competitors in this field is also needed.

Most often, corporate branding design is developed based on the company`s logo. Based on it, a designer will develope a style-forming concept. It is a set of unique visual elements. It includes a group of colors, fonts, shapes and other graphic objects. After that, we will develope the corporate identity and apply it to all types of media (documentary, informational, external). Most often, corporate identity is developed for the design of letterhead, business cards or envelopes. But in fact, you can use it to design any documentation or other materials. A brand corporate identity design is an integral part of the company. It can include website design, POS materials and printing, advertising media, design of offices and branded clothing.

What is the cost?

The cost of  the corporate identity design largely depends on the volume and complexity of the work. The quantity and quality of its elements also matters. But our customer’s wishes are the priority for us. We at Yarus group understand how important the individual style of the company is for its promotion and development. Clearly, a professionally developed design creates a lot of possibilities. It increases status and reputation of the company among the target audience. Therefore it is important to trust its creation to the specialists.

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