Advertising leaflet design

Leaflet is one of the popular types of promotional materials. It is a printed paper sheet, the material of which can be read only in expanded form. Leaflet carries more key information than a brochure that contains extensive information.

Advertising leaflet design

Leaflet is one of the popular types of promotional materials. It is a printed paper sheet, the material of which can be read only in expanded form. Leaflet carries more key information than a brochure that contains extensive information. Advertising leaflet design nowadays is a must-have for companies or brands. Usually, leaflet is a sheet of glossy or matte paper with printed materials on both sides.  There are a variety of ways to fold a leaflet: a rectangle, in the form of an accordion, a zigzag, or in half.

The average leaflet size is 10×20 cm, which is very convenient for mailing in Euro-format envelopes. Because this type of advertisement is often distributed using mailing lists. A distinctive feature is the absence of fastening elements. In the form of leaflet maps, advertisements and events programs are usually publishing. Usually they are placed on exhibition stands. Such promotional products are a good option for small local businesses (beauty salons, food delivery).

Why do you need an advertising leaflet design?

Of course, different tasks require different approaches to advertisement leaflet design. In fact, leaflets can be divided into several groups:

  1. Informational. The purpose of it is to convey information in an accessible text version for each client.
  2. Postal. As mentioned above, the size of leaflets is great for sending in envelopes. Thus, this is a convenient option for sending information to regular and new customers.
  3. Advertising. The purpose of the advertising leaflet is to inform about your product or service.
  4. Branding. Carries general information about your company.

The main characteristic of a leaflet it its compactness, but at the same time this promo material bears an informational function.

To sum up, the catchy headline and well-written and understandable text will make a potential client act. In other words, the leaflet with a boring design and printed on poor quality paper, will only push potential customers away from your products. In addition to well-chosen text and paper, it is also important to choose a color scheme. All this should be comprehensive in the way that your advertisement leaflet could be interesting to customer, rather than going to the trash. Overall, the popularity of this format of promotional products is growing rapidly.

You need help? Contact YarusGroup!

YarusGroup professionals have been developing advertisement leaflet design for a long time. The YarusGroup team knows how to make your leaflet original and recognizable, due to a well thought out design with the ability to post as much useful information as possible. Our experience allows us to guarantee that we will perform the work efficiently and in the shortest possible time.

With Yarus, you will achieve your marketing goals!

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