Package design

Like any other design services, packaging design services are primarily aimed at increasing sales and brand recognition. And it is here that the phrase about that the product sells itself makes sense. Packaging is the first introduction to the product. It can either highlight your brand on the shelves of the supermarket or scare the buyer away. That is why this should be given a special attention.

Package design

Like any other design services, packaging design services are primarily aimed at increasing sales and brand recognition. And it is here that the phrase about that the product sells itself makes sense. Packaging is the first introduction to the product. It can either highlight your brand on the shelves of the supermarket or scare the buyer away. That is why this should be given a special attention.

What distinguishes a good packaging design?

High-quality packaging design helps to understand what the product is intended for, how to use it and, most importantly, makes customer want to buy it. About 60% of consumers pay attention to the product due to the attractive packaging design. Another 50% of consumers are willing to buy unwanted goods for the sake of beautiful packaging. It is very important that the packaging evokes pleasant emotions with the buyer.

How do we do this?

There are a number of factors that are important to consider when working on packaging.

– Product characteristics

Whatever the beautiful and functional packaging, the most important thing is your product. For example, for fragile materials, packaging should have a protective function.

– Who is your product for?

A very important point for the development of both the general concept of the promotion company and packaging in particular. Do you mark in the premium segment? A good solution is to choose a muted color scheme and embossing. Is your product targeted at children? Bright colors and cartoonish composition with a simple plot are your choice. Also, designers often make interactive packaging for children, introducing a game element into it.

– The place where you will sell your product 

You need to know the place of purchase. Products displayed in boutiques and supermarkets require a different approach to development. Packaging design is perceived differently, depending on where the consumer sees it. The consumer’s reaction to the packaging that the customer sees on the Internet and his reaction to the same thing on the store shelf may vary.

Even Individual packaging elements require a lot of work and attention. For example, you need to put a lot of elements on the label:

  • information mandatory for application (expiration dates, barcode, address production, etc.);
  • logo;
  • additional brand information.

All these elements must be in harmony with each other and combined in the space of the label.

You can see the ultimate guide to product packaging design here.

As you can see, packaging design and development is a laborious and responsible process and you should not rely on non-professionals in a such important thing. In Yarus group we have a number of professionals with a huge experience. We know how to solve your problems. We have different packaging design prices due to your possibilities and goals! Order a Package Design by Yarus Group Now!

 

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