Stopper design

Stopper (or shelfstoper) is an additional way to interact with the buyer right at the point of sale. It was originally created to solve the problem that we set for ourselves – attracting attention to a specific product among many others. Its name speaks for itself – it stops the buyer and makes him pay attention to your product.

Stopper design

Often a situation arises when it is necessary to sell a particular product for one reason or another. There are many ways to do this. For example, arrange a promotion or reduce the price. This is usually quite expensive. But besides these marketing moves, there is another equally important task – to tell the buyer about a profitable offer. Distributing leaflets or distributing flyers for one of hundreds of products is not the best choice. Same can be said about the creation of advertising on billboards. Best in this situation, a stopper will help you. When the stopper design is worked out well, it can become a powerful tool.

Stopper (or shelfstoper) is an additional way to interact with the buyer right at the point of sale. It was originally created to solve the problem that we set for ourselves – attracting attention to a specific product among many others. Its name speaks for itself – it stops the buyer and makes him pay attention to your product.

What to pay attention to when creating a stopper design?

There are several points that determine how the stopper will perform its function. The main one is the stopper design itself. Creating a design involves the study of several elements:

  1. Color. Color determines stopper visibility. The development of a range of colors is a very responsible task. Some our clients find it easy to make a bright red background and that’s enough. In fact, people’s perception is structured in such a way that red is automatically associated with aggression. This repels some buyers, and makes them distrust the advertised product. In addition, it is much more important to choose colors contrasting with the environment than just choosing a bright color.
  2. The form of the advertising canvas. This is a very creative work. An unusual shape harmoniously blended into the environment will surely attract attention.
  3. Content. Due to the nature of the stopper, the use of a large amount of text is not necessary. No one will read the expanded article printed in a small font. Usually two or three words are used, and they should fully describe the advantages of this particular product and the benefits of buying it. The same applies to images. Small area limits the designer.

How to place it right?

You can place stoppers at the beginning and at the end of the product display. Thus, stoppers visually separate the advertised product.

Stopper is a convenient additional advertising plane. It is best to place it perpendicular to the movement of the buyer. It is difficult to go past the shelf and not to pay attention to such communication.

We have extensive experience in developing stoppers. And we can solve your tasks, because in the first place the design is aimed at solving your problems. If you want to create a quality stopper design, contacting the Yarus group is the best choice!

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