Website optimization

A website is an online representation of your business. It is a way to contact buyers and customers directly. But interaction on the Internet has its specific features. Today, there are several pieces of research about customers` attention. Those say that loading a site for more than three seconds reduces the flow of new users by quarter. Besides, search engines such as Google and Bing take into account the speed of the site`s loading when compiling the top of the search results. The faster your site loads, the more likely it is for the website to get on the first page of the search results. Therefore, website optimization is an important and useful tool for promoting your business.

Website optimization

A website is an online representation of your business. It is a way to contact buyers and customers directly. But interaction on the Internet has its specific features. Today, there are several pieces of research about customers` attention. Those say that loading a site for more than three seconds reduces the flow of new users by quarter. Besides, search engines such as Google and Bing take into account the speed of the site`s loading when compiling the top of the search results. The faster your site loads, the more likely it is for the website to get on the first page of the search results. Therefore, website optimization is an important and useful tool for promoting your business.

What causes the site to load for a long time?

There are many reasons for the site`s slow-loading. This may be a slow user connection or an outdated browser. We cannot influence these reasons. It is much more important to discuss the reasons associated with the code and the server-side of the website.
There are several points that you need to pay attention to. First of all, it is the logic and structure of the page code. The code should not contain unnecessary elements. Also, there should be no unused functions and plugins. This is a common problem for sites created using generic WordPress templates.
The second point is that you need to pay attention to the images. You need to check whether the format and size of the images are selected correctly. We also recommend you to not use images with a text on it. On the one hand, such texts are useless for SEO. On the other hand, the text will load faster than the image.
It is also necessary to pay attention to fonts. A large number of designer fonts significantly increase the download time. Try to use custom fonts.

How do we provide website optimization?

YarusGroup`s specialists will audit your site. This is a mandatory step before starting the main work. We will identify places requiring change. We offer the best solutions to problems.
After the audit, work begins to correct errors and bugs. Our experts rewrite the page code, optimize the content, improve the loading of scripts. I must say that sometimes it’s easier to develop a website from scratch than to fully optimize the website. This happens if the site was developed by non-professionals.
If you have noticed that your site has been loading for a long time, then do not waste your time and customers! We have a great experience and we are proud to help our clients!
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